A three-month, online interactive seminar that helps marketing, brand, communications and product design professionals apply a new understanding of gender to create opportunities for market expansion, customer engagement, product development and innovation opportunities across the business. The cohort utilizes workshops, self-paced learning, and custom consulting during office hours to support participants in developing an approach and action plan for their company.

Perceptions of gender are changing — rapidly. 12% of millennials identify as transgender or gender non-conforming and 23% of Gen Zers expect to change their gender identityat least onceduring their lifetime. In order to be competitive, unlock innovation and attract talent, organizations must expand their understanding of gender and apply an inclusive lens across the business. This session will help you understand the fundamentals of what gender is (and isn't), cover common mistakes to avoid, and provide you with strategies you can implement immediately to reimagine gender at your organization.

Perceptions of gender are changing — rapidly. A reported 12% of millennials identify as transgender or gender non-conforming and 23% of Gen Zers expect to change their gender identity at least once during their lifetime. In order to be competitive, unlock innovation and attract talent, organizations must expand their understanding of gender and apply an inclusive lens across every aspect of the business. This session will help you understand the fundamentals of what gender is (and isn't), cover common mistakes to avoid, and provide you with strategies you can implement immediately to reimagine gender at your organization.

During this workshop you’ll learn:

• What gender is (and isn’t!)
• How perceptions of gender are changing
• The benefits of reimagining gender in meeting your organization's objectives
• How gender impacts various aspects of your organization 
• Why a company’s approach to gender should include- and go beyond- LGBTQ and women’s equity programs 
• How reimagining gender will help you recruit top talent, particularly millennials and Gen Z
• How to develop a common language for talking about gender and avoid messaging in the binary
• An overview of key considerations on topics including pronouns and gender identifiers to use in your HR systems
• Common mistakes and how to prevent them 
• Tips for establishing gender literacy across the organization
• What companies can do today to start reimagining gender

Perceptions of gender are changing — rapidly. A reported 12% of millennials identify as transgender or gender non-conforming and 23% of Gen Zers expect to change their gender identity at least once during their lifetime. In order to effectively support your increasingly gender-diverse customers, remain competitive, and attract talent, it's important for customer service teams to expand their understanding of gender. This session will help you understand the fundamentals of what gender is (and isn't), cover common mistakes to avoid when engaging with customers, and provide you with strategies you can implement immediately to reimagine gender in your organization.

During this workshop you’ll learn:

• What gender is (and isn’t!)
• How perceptions of gender are changing
• Practical tips you can implement quickly to prevent common- and expensive- mistakes working with customers
• An overview of pronouns and gender identifiers to use in your customer communications
• How to develop a common language for talking about gender and avoid messaging in the binary
• The benefits of reimagining gender in meeting your organization's customer support objectives

Perceptions of gender are changing — rapidly. A reported 12% of millennials identify as transgender or gender non-conforming and 23% of Gen Zers expect to change their gender identity at least once during their lifetime. In order to be competitive and unlock new market opportunities, organizations must expand their understanding of gender and apply an inclusive lens across every aspect of of their marketing. This session will help you understand the fundamentals of what gender is (and isn't), cover common mistakes to avoid, and provide you with strategies you can implement immediately to reimagine gender at your organization.

During this workshop you’ll learn:

• What gender is (and isn’t!)
• How perceptions of gender are changing
• How gender impacts various aspects of your marketing organization 
• How to talk about gender and avoid messaging in the binary
• Examples of brands that get gender right
• Common mistakes and how to prevent them 
• How reimagining gender will help you reach and discover new audiences, build loyalty and increase profits
• How to design campaigns and create products free of constricting gender norms

No current dates scheduled. Contact us to stay in the loop about upcoming Marketing Trainings or if you'd like to bring this training to your organization.

Gen Z’s expansive views of gender might initially seem radical, but the truth is that all of us — your employees, your customers and even you — are affected by the outdated gender binary. Leaders who can understand this and empathize are poised to lead on gender now and into the future. This training will include the fundamentals of gender — what it is (and isn’t), how perceptions are changing, and how it’s different than sexual orientation. We’ll talk about why your organization must evolve its approach to gender in order to remain competitive, how gender affects different aspects of the business, and pitfalls to avoid. Finally, by diving into your own gender story, you’ll develop the tools and framework to reimagine gender at your company. Trainings will be capped at 12 participants to allow for discussion and reflection.

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We also offer custom trainings, workshops, consulting and assessments. Contact us to learn more.